Privacy Policy for Bath with Intent
Effective Date: January 1, 2024
Bath with Intent ("we," "us," or "our") operates the website bathwithintent.com (the "Site"). We are committed to protecting your privacy and handling your personal information with care and transparency. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site and use our services.
By accessing or using bathwithintent.com, you agree to the terms of this Privacy Policy. If you do not agree with our practices, please do not use our Site.
1. Information We Collect
1.1 Personal Information You Provide
When you interact with Bath with Intent, we may collect personal information that you voluntarily provide to us, including but not limited to:
Contact Information: Name, email address, phone number, and mailing address when you subscribe to our newsletter, contact us through forms, or request design consultations
Account Information: Username, password, and profile details if you create an account on our Site
Project Information: Bathroom dimensions, budget details, design preferences, and photographs you share when requesting design advice or participating in case studies
Payment Information: Billing address and payment details when you purchase products, services, or digital resources (processed securely through third-party payment processors)
Communication Data: Content of messages, comments, reviews, or feedback you submit through our contact forms, email, or social media channels
1.2 Information Collected Automatically
When you visit bathwithintent.com, we automatically collect certain information about your device and browsing behavior:
Device Information: IP address, browser type and version, operating system, device identifiers, and screen resolution
Usage Data: Pages viewed, time spent on pages, links clicked, referring/exit pages, date and time stamps, and navigation paths through our Site
Location Data: General geographic location based on IP address (city and country level, not precise geolocation)
1.3 Cookies and Tracking Technologies
Bath with Intent uses cookies, web beacons, pixel tags, and similar tracking technologies to enhance your experience and analyze Site performance. Cookies are small text files stored on your device that help us recognize you on return visits. We use the following types of cookies:
Essential Cookies: Necessary for the Site to function properly, including session management and security features
Analytics Cookies: Help us understand how visitors interact with bathwithintent.com by collecting anonymous usage statistics
Functional Cookies: Remember your preferences and settings to provide a personalized experience
Marketing Cookies: Track your browsing activity to deliver relevant advertisements and measure campaign effectiveness
You can control cookie preferences through your browser settings. However, disabling certain cookies may limit your ability to use some features of our Site.
2. How We Use Your Information
Bath with Intent uses the collected information for the following purposes:
Service Delivery: To provide design resources, case studies, cost breakdowns, and dimension-first thinking tools that help you optimize small bathroom spaces
Communication: To respond to your inquiries, send newsletters, provide customer support, and share updates about new content or services
Personalization: To customize your experience on bathwithintent.com based on your preferences, browsing history, and project requirements
Analytics and Improvement: To analyze Site usage patterns, identify technical issues, and improve our content, features, and user interface
Marketing: To send promotional materials, special offers, and design tips (you may opt out at any time)
Legal Compliance: To comply with applicable laws, regulations, legal processes, or enforceable governmental requests
Security: To detect, prevent, and address fraud, security breaches, or other potentially harmful activities
3. Third-Party Sharing and Disclosure
We do not sell your personal information to third parties. However, Bath with Intent may share your information with the following categories of third parties:
3.1 Service Providers
We engage trusted third-party companies to perform services on our behalf, including:
Web hosting and infrastructure providers
Email marketing platforms and newsletter services
Analytics providers (such as Google Analytics)
Payment processors for secure transaction handling
Customer relationship management (CRM) systems
Content delivery networks (CDNs)
These service providers have access to your personal information only to perform specific tasks on behalf of bathwithintent.com and are obligated to protect your data and use it only for authorized purposes.
3.2 Analytics and Advertising Partners
We use third-party analytics services to understand how users interact with our Site. These services may use cookies and similar technologies to collect usage data. We may also work with advertising networks to display relevant ads on other websites based on your visit to bathwithintent.com.
3.3 Legal Requirements
We may disclose your information if required to do so by law or in response to valid requests by public authorities, including to meet national security or law enforcement requirements. We may also disclose information to protect our rights, property, or safety, or that of our users or the public.
3.4 Business Transfers
In the event of a merger, acquisition, reorganization, or sale of assets, your personal information may be transferred to the acquiring entity. We will notify you via email or prominent notice on our Site before your information becomes subject to a different privacy policy.
4. Data Retention
Bath with Intent retains your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Retention periods vary depending on the type of information and the purpose for which it was collected:
Account Information: Retained for the duration of your account plus a reasonable period afterward for legal and business purposes
Newsletter Subscriptions: Retained until you unsubscribe or request deletion
Transaction Records: Retained for accounting, tax, and legal compliance purposes (typically 7 years)
Analytics Data: Typically retained in aggregated, anonymized form for up to 26 months
Communication Records: Retained for customer service purposes and legal compliance
When personal information is no longer needed, we will securely delete or anonymize it in accordance with our data retention policies and applicable legal requirements.
5. Your Rights and Choices
Depending on your location, you may have certain rights regarding your personal information. Bath with Intent respects these rights and provides the following options:
5.1 Access and Portability
You have the right to request access to the personal information we hold about you and receive a copy in a structured, commonly used, and machine-readable format.
5.2 Correction and Update
You may request that we correct inaccurate or incomplete personal information. You can also update your account information directly through your account settings on bathwithintent.com.
5.3 Deletion
You have the right to request deletion of your personal information, subject to certain exceptions (such as legal obligations or legitimate business interests). To request deletion, please contact us using the information provided in the Contact section below.
5.4 Opt-Out of Marketing Communications
You may opt out of receiving promotional emails from Bath with Intent by clicking the "unsubscribe" link at the bottom of any marketing email or by contacting us directly. Please note that even if you opt out of marketing communications, we may still send you transactional or administrative messages related to your use of our services.
5.5 Cookie Management
You can manage cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, some features of bathwithintent.com may not function properly without cookies.
5.6 Do Not Track Signals
Some browsers include a "Do Not Track" (DNT) feature. Currently, there is no industry standard for how to respond to DNT signals. Bath with Intent does not currently respond to DNT browser signals, but we provide you with choices regarding cookie usage and data collection as described in this Privacy Policy.
6. Children's Privacy
Bath with Intent does not knowingly collect personal information from children under the age of 13 (or the applicable age of digital consent in your jurisdiction). Our Site and services are directed to adults interested in bathroom design and home improvement. If we become aware that we have collected personal information from a child under 13 without parental consent, we will take steps to delete that information promptly. If you believe we have collected information from a child, please contact us immediately.
7. International Data Transfers
Bath with Intent is based in Los Angeles, California, United States. If you access bathwithintent.com from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States or other countries where our service providers operate. These countries may have data protection laws that differ from those in your country of residence.
By using our Site, you consent to the transfer of your information to the United States and other countries. We take appropriate measures to ensure that your personal information receives an adequate level of protection in accordance with applicable data protection laws, including through the use of standard contractual clauses or other approved transfer mechanisms.
8. Security Measures
Bath with Intent takes the security of your personal information seriously and implements reasonable administrative, technical, and physical safeguards to protect against unauthorized access, alteration, disclosure, or destruction. Our security measures include:
Encryption of data in transit using SSL/TLS protocols
Secure storage of personal information on protected servers
Regular security assessments and vulnerability testing
Access controls limiting employee access to personal information on a need-to-know basis
Secure payment processing through PCI-DSS compliant third-party processors
Regular backups and disaster recovery procedures
While we strive to protect your personal information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security, and you provide information at your own risk. If you have reason to believe that your interaction with us is no longer secure, please contact us immediately.
9. Third-Party Links and Services
The bathwithintent.com website may contain links to third-party websites, services, or resources that are not owned or controlled by Bath with Intent. This Privacy Policy applies only to our Site. We are not responsible for the privacy practices or content of third-party sites. We encourage you to review the privacy policies of any third-party sites you visit.
10. Changes to This Privacy Policy
Bath with Intent reserves the right to update or modify this Privacy Policy at any time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will notify you by:
Posting the updated Privacy Policy on bathwithintent.com with a new "Effective Date"
Sending an email notification to registered users (if we have your email address)
Displaying a prominent notice on our Site
We encourage you to review this Privacy Policy periodically to stay informed about how we collect, use, and protect your information. Your continued use of our Site after changes are posted constitutes your acceptance of the updated Privacy Policy.
11. Contact Information
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact Bath with Intent:
Email: [email protected]
Website: bathwithintent.com/contact
Mailing Address:
Bath with Intent
Attn: Privacy Officer
Los Angeles, CA
We will respond to your inquiry within a reasonable timeframe, typically within 30 days of receipt. For requests related to your personal information rights, we may need to verify your identity before processing your request to ensure the security of your data.
Thank you for trusting Bath with Intent with your personal information. We are committed to maintaining that trust through transparent and responsible data practices.